The Brand Development Accelerator

This accelerator is structured to define, differentiate, and execute a brand strategy that positions you for success. Each phase of the RUB Method will guide the process, ensuring brand clarity, market alignment, and a strong visual identity. By the end of the 8-12 weeks, you will walk away with a brand logo, style guide, clear brand messaging, and strategic marketing framework.

Weeks 1-2: Brand Discovery & Audit

• Comprehensive Brand Audit – Review of your current brand, messaging, and digital presence.

• Vision & Goal-Setting Deep Dive – Understanding your long-term vision and business goals.

• Competitive & Audience Research – Identifying who your audience is, what they need, and how your brand can fill that gap.

Weeks 3-4: Defining Your Brand Identity & USP

• Brand Identity & Messaging Foundation – Clarifying your brand’s mission, values, and tone of voice.

• Unique Selling Proposition (USP) Development – Crafting what sets your brand apart from competitors.

• Moodboarding & Visual Direction – Establishing the aesthetic, mood, and energy of your brand.

Weeks 5-6: Look & Feel Production (The Rebrand Phase)

• Logo & Style Guide Development – Designing your logo, typography, and brand color palette.

• Visual Identity & Asset Creation – Crafting brand materials that reflect your positioning.

• Brand Story Development – Writing a compelling narrative that connects with your audience.

Weeks 7-8: Brand Positioning Strategy

• Market Positioning Framework – Determining how your brand fits within the industry landscape.

• Messaging & Storytelling Guide – Developing language that resonates with your audience.

• Customer Journey Mapping – Identifying touchpoints and ways to engage your audience at each stage.

Weeks 9-10: Marketing Strategy & Execution Plan

• Content Strategy Development – Mapping out content themes that align with your brand’s message.

• Marketing Roadmap – A strategic plan to promote your brand across digital platforms.

• Community & Engagement Strategy – How to build an engaged audience and convert followers into customers.

Weeks 11-12: Monetization & Long-Term Growth

• Revenue & Monetization Plan – Identifying opportunities for sponsorships, digital products, or services.

• Launch & Growth Strategy – Outlining the steps to scale your brand successfully.

• Final Brand Playbook & Execution Guide – A custom strategy document that serves as your roadmap moving forward.

*8-12 week time frame dependent on where client is in his/her business and level of work needed.