PARIS GILLIAM AKA THEE PRETTY GIRL PARIS

OUR WORK

THE CHALLENGE

Paris, a rising digital creator, was transitioning from her previous brand identity (@badkidpariss) to her new brand, @theeprettygirlparis. She needed a clear rebrand strategy to elevate her presence, engage her audience, and secure brand partnerships.

THE SOLUTION

We led the brand strategy and content approach, ensuring a smooth transition that resonated with her audience. This included:
  • Strategized her rebrand from @badkidpariss to @theeprettygirlparis
  • Managed the execution of a brand partnership with hair care brand Niles + Chaz
  • Developed content strategies that aligned with her new identity
  • Secured a press feature in Voyage ATL to increase brand awareness

THE OUTCOME

Paris’s content with Niles + Chaz on Instagram generated 550K views, a 12,391% increase over the brand’s average engagement
The rebrand strengthened her positioning as a digital creator, leading to increased engagement and audience growth
The VoyageATL press feature expanded her visibility within Atlanta's vibrant community, establishing her as a rising talent in the creator space

Ready to work?

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