DEVONTAE FORD AKA FORDXHURDLES

OUR WORK

THE CHALLENGE

DeVontae Ford, a rising track athlete and digital creator, wanted to expand his personal brand beyond just track content to attract a wider audience and secure brand partnerships. While he had a strong presence in the sports space, he needed a strategy to diversify his content, increase engagement, and position himself as a marketable creator for brands.

THE SOLUTION

We developed a strategy to help DeVontae broaden his content while maintaining his athletic identity. This included:
  • Negotiating and securing brand partnerships with Fan Day Nation, Niko Stones, and Guru Nanda to create new monetization opportunities
  • Developing a content strategy to engage followers outside of just track content while still keeping his athletic brand authentic
  • Optimizing branded content execution to maximize engagement and visibility

THE OUTCOME

DeVontae’s content for Fan Day Nation & Niko Stones achieved a 955% increase in views compared to the brand’s average posts, making it the highest-performing content on their pages
DeVontae saw a 347% engagement increase in non-track related TikTok content, growing from 3K to 13.4K average views per video related to wellness, grooming, food, and more
His brand partnerships expanded his reach beyond just sports, establishing him as a well-rounded creator with opportunities beyond athletics

Ready to work?

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